Corporate Marketing, Branding and Reputation Management
Kerry McGowne is a seasoned marketing and communications executive with proven performance and success in the high technology and healthcare IT industries.In particular, his expertise lies in the area of brand development, reputation management, and corporate marketing strategy that helps companies map their product plans and campaigns to the organization’s overall objectives and goals.
In his various roles with small companies and Fortune 100 companies like Microsoft, Parallels, SpaceLabs Medical and ServiceSource, he has demonstrated the ability to help companies create corporate marketing strategies that enable them to develop and grow brands to help them establish market and category leadership.Kerry has proven results in
leadership roles at the cutting edge of technology including computer device hardware and peripherals, Web services, Virtualization technology, and Cloud services.
While at Microsoft, he led the company effort to define and position Web services that established the credibility and dominance of the .NET brand and company’s position as a market leader.At Parallels and ServiceSource he was responsible for re-vamping and launching new brands for both corporate and individual product divisions.In addition, Kerry is a skilled communicator with extensive experience with senior level executives, press, media and industry analysts with the ability to influence the direction and position of companies and products in the IT industry.In several key roles he was responsible for designing and developing executive communications and PR/AR strategies.
Kerry enjoys music, skiing, wine and making a good food.
Kerry earned his Bachelor of Science in Business Administration from Pepperdine University, and his Masters in Business Administration from the University of Nevada, Las Vegas.